Peter Paul Coppes is CEO and co-founder of smart | dairy. Prior to 2012 Peter Paul worked in the international dairy industry for 15 years and built from 'grass to glass' dairy industries in several countries. He held finance director roles for Friesland Foods in Vietnam, Asia Pacific, and became managing director for Central Europe. He worked for Fonterra as Chief Internal Auditor in New Zealand and as CFO in China.
He has extensive experience with building joint ventures in emerging markets; he worked with joint-venture partners in Vietnam, China, Indonesia and Malaysia. He set-up dairy development programs in both Vietnam (5-10 cows units) and China (5000 cows unit). He has extensive experience with developing route-to-markets, building brands and building great teams. He experienced first hand the threats of bad quality milk during the melamine crisis in China (2008). Next to the dairy industry he gained experience as vice-president Emerging Markets in a listed coffee company to build and grow companies.
Peter Paul holds a master in Business Administration, an EMBA from INSEAD and is a registered Accountant in the Netherlands; he was nominated “Young Captain 2007” for the Netherlands.